Job Description

Role Overview

We're looking for a hands-on Digital Marketing Manager to own and scale our global paid media programs across LinkedIn , Google , Meta , and emerging channels. In this role, you'll drive campaign execution from strategy through optimization, partner closely with Creative and Marketing Ops, and use AI-powered workflows to help Cresta reach the right buyers more efficiently. You'll join a lean growth team where your work directly influences pipeline and revenue.

Responsibilities

• Own day-to-day execution and optimization of global paid media campaigns across LinkedIn , Google , Meta , and emerging advertising channels
• Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
• Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance
• Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
• Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency
• Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
• Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders
• Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior
• Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

Qualifications

• 3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies
• Hands-on experience managing campaigns across LinkedIn Ads , Google Ads , and other paid media platforms
• Proven track record optimizing campaigns against pipeline, revenue, and ROI goals —not just traffic or lead volume
• Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions
• Strong analytical skills with experience using reporting and analytics tools such as GA4 , Looker , or similar platforms
• Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot
• Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment
• Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency

Preferred Qualifications

• Experience launching or scaling new paid acquisition channels
• Experience using Clay or similar audience enrichment and GTM tools
• Experience working at an AI-native or high-growth startup
• Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys
• Experience partnering closely with Creative teams to develop high-performing paid advertising assets

Perks & Benefits

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta

Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes Base Salary + Equity .

Base Salary Range: $100k - $165k base.

Actual base salary will be determined based on candidate-specific factors including experience, skills, and location, as well as applicable local pay requirements. Your recruiter can provide additional details. Total compensation also includes a comprehensive benefits package for you and your family.

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